good | different

good | different

Aldi Australia. Good Different. Most Satisfied Customers.
Directed by Steve Ayson.
Agency BMF.

I love this ad... the combination of the casting, cinematography , choreography and the music has such a beautiful symmetry to it. She looks a little bit Fargo, a little bit French with her muted tones and her hair with her fringe, just gorgeous choices all round, right down to the cardigan she is wearing. Beautiful direction. Slightly left of centre idea. A fave!